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Muminov Kh.K. [Ideas of saving people in mass media: ideas and challenges] Journal of Social Policy, Population Preservation and Reproductivity, 2022, Vol. 1, No. 1. Available at: https://spnjournal.ru/PDF/02SPN122.pdf (in Russian).

Ideas of saving people in mass media: ideas and challenges

Muminov Khojiakbar Kamoliddin ugli
Russian State Social University, Moscow, Russia
E-mail: khoziakbarm@gmail.com

Academic adviser: Mamedov Mais Malikovich
Russian State Social University, Moscow, Russia
E-mail: maismmdov@gmail.com

Abstract: Mass media play a key role in modern society, influencing the formation of public consciousness and cultural identity. Scientific research and discussions in recent decades have raised an important issue of people’s conservation in the context of mass media. The article «Ideas of saving people in mass media: ideas and challenges» examines the role of media in the preservation and transmission of cultural values, and also analyzes the problems associated with the distortion of cultural characteristics in the information environment.

The authors present a variety of ideas and approaches to saving people through mass media, including the popularization of local and national stories, the creation of cultural programs and projects, as well as cooperation between media organizations from different countries. The article also gives examples of successful projects, emphasizing their important impact on the preservation of cultural heritage.

In conclusion, the article emphasizes the importance of saving people in the mass media for the preservation of cultural diversity and cultural uniqueness. The authors call for joint efforts on the part of the media industry, activists and society as a whole to support and promote this idea. This article serves as an important contribution to understanding the influence of mass media on cultural heritage and indicates the prospects for the development of this topic in the future. It provides readers with an understandable overview of the topic of saving people in the mass media and encourages further research and action in this area.

Keywords: national conservation; mass media; cultural heritage; information environment; cultural identity; local traditions; distortion of cultural characteristics; globalization; commercialization; cultural diversity; cultural programs; cooperation of media organizations; cultural exchange; cultural projects; media professionals; preservation of values; public consciousness; cultural sense; authenticity; socio-cultural environment

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